Welcome to my Marketing on the Road blog! Over the next few months, I will be writing about taking my marketing experience on the road. I am starting this blog as a team effort for the Smarter Cities team soon to convene in Ahmedabad, India. To get us started I will write about my most recent marketing experiences. Recently, I went to San Francisco to work with IBM Systems & Technology Group marketing team on our presence at VMWorld. One of the largest tradeshows that we participate in with a big 40×60 booth, many speaking sessions and networking opportunities. 20K people attend the event that is full of technical presentations and entertainment. Loved the partner challenge on day two! I recommend going to VMWare website and checking out the video replay.
Next week I will be going to Tampa, Florida as part of the CMO ambassador program. I’ll spend the afternoon with a group of IBM sellers helping them understand what keeps marketing execs up at night. I might know just a bit about that as I seem to only get 4 hours of sleep a night. Really looking forward to bringing marketing and sales together around a common goal.
Most of my entries over the next 8 weeks will cover my experiences in Ahmedabad, India where I will participate with colleagues from around the world on a project for the city.